W. Frank Hipp, through The Liberty Life Insurance Company, purchased radio station WNOX of Knoxville, Tenn. in 1932 for the purpose of transferring its license and equipment to Greenville. Although a separate corporate entity, WNOX was managed by The South Carolina Broadcasting Company under the overall direction of G. Richard Shafto. The Federal Radio Commission rejected WNOX’s bid for relocation, and the station was sold to Continental Radio Company of Cincinnati in 1935.